Demain signify tomorrow
Committed to push the boundaries with state of the art lab grown diamonds
Untarnished origins
As a Franco-American brand based in New York, DEMAIN fuses tradition and innovation to create state of the art lab-grown diamonds with untarnished origins. Our gems are crafted with ethics, free from exploitation and environmental harm. DEMAIN represents a future where luxury is driven by purpose and integrity, not greed.
How can diamonds be elegant when mining is not ?
Diamond mining is a destructive force that wreaks havoc on both people and the planet. It displaces communities, fuels conflicts, and often leaves workers trapped in cycles of poverty and exploitation. Environmentally, the impact is catastrophic—deforestation, water pollution, and the scarring of landscapes disrupt ecosystems and accelerate climate change. Mining is not just a source of diamonds; it’s a curse that comes at a cost no gem can justify.
We are at the forefront of change
While the traditional sector continues to rely on exploitative practices and environmental damage, we create diamonds with untarnished origins, setting a new standard of brilliance and sustainability. By pioneering a future of ethical luxury, we challenge an outdated industry and prove that beauty and integrity can coexist.
"Image is everything to the value of diamonds, yet the industry continues to be tainted by association with human rights abuses like child labour and forced labour, as well as conflict, environmental damage, and corruption"
Joanne Lebert
Director of IMPACT
Demain means a fresh take on tradition
Because tradition should be a way to inovate, not a constraint
We aim state of the art craftmanship
We strive for unparalleled craftsmanship, blending the finest techniques with modern innovation. As a Franco-American brand, we bring a unique perspective that honors tradition while embracing progress. For us, tradition isn’t a limitation but a platform for creativity—an opportunity to redefine what’s possible and push boundaries, all while crafting pieces that are timeless yet forward-thinking.
Redefining what diamond should be
We have made the principles of excellence and GIA standards the cornerstone of our craft, refining each diamond’s cut with techniques like Hearts and Arrows, Ideal Cut, and Triple Ex Cut. By optimizing angles, symmetry, and light performance, we ensure unmatched brilliance and clarity. DEMAIN’s lab-grown diamonds redefine perfection, blending purity, and above all, artistry.
We don’t just craft jewelry, we certify and guarantee it
From the precision of our diamond cuts to the ethical sourcing of materials, we ensure that each piece meets the highest standards of quality and integrity. Our commitment to transparency and sustainability means that every creation is not only a symbol of craftsmanship but also a promise of purity and ethical responsibility
Earrings
Necklaces
Rings
