It (always) starts with true love.

After years in New York, our French founder met the love of his life in Paris. That love became the spark that would eventually inspire DEMAIN.

The impossible search for the perfect ring.

The perfect engagement ring proved elusive. Online and offline options were either overpriced or ethically questionable. For a purchase meant to symbolize everlasting love, our founder longed for a brand that he and his future fiancée could truly connect.

Deciding to create his own.

Rather than compromise on price, ethics, or design, he chose to design the ring and source the diamond himself. By combining professional expertise with personal conviction, he began shaping what would become DEMAIN.

Searching for the world's best Diamond Lab.

After 15 months of research, he found the ideal partner: a pioneering diamond laboratory in Shenzhen, the technology capital of China. This collaboration made it possible made it possible to offer lab-grown diamonds of exceptional quality — at honest prices, without compromise.

Our very first piece (she said yes).

Our very first jewel was also the most personal: a simple 0.7 carat oval diamond, set in 14K white gold, designed for one love story—and destined to symbolize many more. It will forever remain our most treasured creation.

From One Love Story to Many.

What began as one ring soon became a vision for many. Encouraged by the joy of that first creation, our founder gathered a team to bring DEMAIN to life—a global jewelry brand built on love, exceptional materials, and craftsmanship.

American with a Parisian soul.

For the next 12 months, our Paris-based design team devoted themselves to creating the jewelry we ourselves dreamed of wearing. Every jewel was imagined with the precision of haute craftsmanship, every detail—from the packaging to the online experience—carefully considered to reflect Parisian sophistication.

DEMAIN is born.

"Demain" means "tomorrow" in French—a word that perfectly captures our vision. Diamonds, with their resilience and brilliance, embody enduring emotions. To gift or wear one is to celebrate love, hope, and all that lies ahead.

Shining bright, reaching further.

From glowing customer reviews to increasing demand for new designs, our journey has only just begun. As we grow, our promise is simple: to make diamond jewelry that is as timeless as tomorrow, and as accessible as love itself.